Starter vs Growth: Which GEO Plan Fits Your Team?

GeoFundamentals is deliberately split: free tools diagnose problems; paid plans help you fix and monitor them every month. If you are choosing between Starter and Growth, you are deciding how much execution and observation you need — not whether GEO matters.

This guide compares the two self-serve tiers in plain terms. For multi-client agencies, skip to the Agency section at the end.

At a Glance

Exact limits are on the pricing page; this article explains when each tier makes sense.

Choose Starter If…

• You have one primary domain and a handful of pages that drive revenue
• You want to reformat a defined backlog (e.g. 15 blog posts + 5 product pages) over a few months
• You need basic citation monitoring on a few core queries
• You are proving GEO internally before asking for a larger budget

Starter is not “GEO lite” — it is the full rewriter, alt text optimiser, and citation stack with caps that protect cost for solo users.

Choose Growth If…

• You publish weekly or run continuous content experiments
• You want full score history to show progress to leadership
• You track up to 10 buyer keywords across ChatGPT, Claude, and Perplexity
• You need enough rewriter capacity for ongoing optimisation, not a one-off project

Growth is the default “operating system” tier for marketing teams that treated SEO as always-on and want GEO the same way.

We keep a monthly cap in code for sustainability; marketing copy focuses on outcomes (monitoring, history, volume) rather than making the number the hero on the pricing page.

What Both Plans Share

• All six free diagnostic tools (GEO Score, llms.txt, bots, capsules, schema, technical checklist)
• GEO Rewriter with side-by-side diff and six GEO signals
• Image Alt Text Optimiser
• Citation Alert weekly digest (engines with API keys enabled)
• Email support

Upgrading does not unlock a different AI model or secret feature set — it unlocks capacity and memory.

Free Tools vs Paid: Where the Line Is

Many teams stay free for months on diagnostics, then upgrade when they commit to a 90-day GEO sprint.

When to Upgrade From Starter to Growth

Upgrade when you hit any of these walls:

1. Rewrite cap — you are rationing reformats mid-month
2. Keywords — you need more than three monitored queries
3. Reporting — stakeholders want proof of score improvement over time
4. Competitor pages — you are comparing rivals weekly on the same URLs

Prorated upgrades happen through Stripe billing; your account keeps the same email and history.

Agency Teams: Neither Starter Nor Growth

If you manage multiple client brands, stacking Growth accounts does not scale. The Agency tier (£249/mo) adds:

• Up to 8 client workspaces
• 50 rewrites per workspace per month (org cap applies)
• 40 pooled citation keywords
• Per-client score history when switching active workspace

See pricing for Agency checkout.

Done-for-You vs Self-Serve

Self-serve plans assume your team runs tools. The done-for-you service (from £750/mo) is for organisations that want audits, implementation, and reporting handled externally. Compare only after you have tried a free GEO Score — you will know which gaps are structural vs resourcing.

Frequently Asked Questions

Is there a free trial of paid tools? Checkout is month-to-month; cancel anytime. Many teams run free audits first, then subscribe for one month to clear backlog.

Can I switch from Growth to Starter? Yes via billing portal — choose based on volume needs for the next month.

Do plans include ChatGPT-only monitoring? Citation Alert tests multiple engines where API keys are configured; Claude runs by default today.

What counts as one rewrite? One full GEO Rewriter run on a URL or pasted content — regardless of word count within tool limits.

Will you add unlimited rewrites? We use high caps to keep quality and cost sustainable; Growth is positioned for normal team volume.

Related reading

• What is GEO
• GEO for B2B SaaS: 30-day playbook
• GEO Rewriter: when and how to use
• AI citation monitoring weekly
• Pricing