Key takeaways
- B2B SaaS buyers research vendors in ChatGPT and Perplexity before sales ever hears from them — GEO determines whether you appear in that research
- Week 1 is technical: bots, llms.txt, and schema on homepage and pricing — all free tools, one afternoon
- Week 2 targets content structure on homepage, pricing, and top blog post — answer capsules and FAQ schema
- Week 3 reformat 3–5 money pages with GEO Rewriter; week 4 starts citation monitoring on buyer keywords
- Median first AI citation ~38 days after fixes — this playbook front-loads the highest-impact signals
B2B SaaS marketing still optimises for Google keywords and MQL forms — while buyers ask ChatGPT "best [category] for [use case]" and Perplexity "[incumbent] alternatives" without ever clicking your site. If you are not cited in those answers, you are not in the consideration set.
This 30-day playbook is built for lean in-house teams: free tools in weeks 1–2, paid execution in weeks 3–4 if you need speed. No rebrand required — restructure what you already have.
Before You Start: Pick Four URLs
Every SaaS site should audit these four page types:
| URL type | Why it matters |
|---|---|
| Homepage | Category definition queries |
| Pricing | "How much does X cost" |
| Top blog post | Expertise and long-tail |
| Comparison or integrations | "X vs Y" buyer intent |
Run each through the GEO Score Checker on day one and save scores — you will compare on day 30.
Baseline all four URLs before week 1 — save scores for day-30 comparison
GEO Score Checker
30-second analysis · 9 signals · no account needed
Week 1 — Technical Foundation (Free, ~3 Hours)
Unblock crawlers and give AI systems a map of your site. Nothing in weeks 2–4 works if bots cannot fetch pages.
| Day | Task | Tool |
|---|---|---|
| Mon | Audit robots.txt for AI bots | AI Bot Checker |
| Tue | Generate and deploy llms.txt | llms.txt Generator |
| Wed | FAQPage schema on pricing | Schema Generator |
| Thu | Technical audit on homepage | Technical GEO Checklist |
| Fri | Re-run GEO Score on all four URLs | GEO Score |
Exit criteria: All major AI bots allowed; llms.txt live; pricing has FAQ schema; technical audit passes or has a documented fix list.
Start week 1 — confirm GPTBot, PerplexityBot, ClaudeBot, Google-Extended
AI Bot Checker
Checks 9 crawlers · see your robots.txt rules instantly
Week 2 — Content Structure (Free, ~6 Hours)
Add extractability to the four URLs: answer capsules under every H2, visible FAQ on pricing, attributed statistics on homepage.
| Day | Task | Tool |
|---|---|---|
| Mon–Tue | Capsules on homepage H2s | Answer Capsule Generator |
| Wed | Capsules + FAQ copy on pricing | Capsule + Schema Generator |
| Thu | Retrofit top blog post H2s | Capsule generator |
| Fri | GEO Score all four URLs — target +10 pts | GEO Score |
Read answer capsules guide and FAQ schema for GEO if the team is new to format rules.
Generate capsules for pricing and homepage headings
Answer Capsule Generator
Paste any heading · get a cite-ready paragraph in seconds
Week 3 — Scale With GEO Rewriter (Paid)
Manually retrofitting every page does not scale. Run GEO Rewriter on homepage, pricing, and two additional money pages (features, comparison, or integration page).
Each rewrite applies six signals: capsules, FAQ structure, statistics attribution, heading improvements, promotional tone cleanup, and freshness markers.
| Plan | Fits |
|---|---|
| Starter £39/mo | 20 rewrites — enough for 4–5 key URLs + iterations |
| Growth £79/mo | Higher volume if you have 10+ product pages |
See Starter vs Growth if choosing a tier.
Reformat homepage and pricing in one pass — subscribe when week 2 is done
GEO Rewriter
Pro6 GEO signals · before/after diff · Pro plan
Week 4 — Monitor and Report (Paid or Manual)
Pick 3–5 buyer-intent keywords — not your brand name:
- "Best [category] for [use case]"
- "[Competitor] alternatives"
- "How to choose [product type]"
Run them weekly in ChatGPT, Perplexity, and Claude — or automate with Citation Alert.
Day 30 deliverable for leadership:
- GEO Score delta on four URLs (before vs after)
- Citation rate on monitored keywords
- GA4 AI channel baseline — setup guide
- Plan for next 30 days: comparison content, monitoring expansion, or Agency tier if multi-brand
Automate week-4 monitoring — 3 keywords on Starter, 10 on Growth
AI Citation Alert
ProWeekly digest · monitors ChatGPT, Claude, Perplexity · Pro plan
SaaS-Specific GEO Tips
Pricing pages — Most SaaS pricing pages fail GEO: no FAQ, no capsules, blocked bots. Fixing pricing alone often moves citation rate on "how much does X cost" queries.
Integration pages — "[Your product] + [Salesforce/HubSpot]" pages capture high-intent research queries. One capsule per integration H2.
Changelog / release notes — Freshness signals help agents and AI engines trust you on "does X support Y" queries. Date every entry.
Comparison pages — If you lack "[You] vs [Competitor]" URLs, week 5 content priority is clear — they outperform homepages for vendor research queries.
Related reading
- What is GEO
- AEO vs GEO vs SEO
- How to get ChatGPT to cite your website
- Starter vs Growth plans
- Mid-year GEO audit checklist
Frequently Asked Questions
We are pre-revenue — is 30 days too early for GEO? No. Buyers research categories before vendors know they exist. Structure homepage and one pillar post now.
Do we need developer time? Weeks 1–2 require no engineering if you can edit CMS head tags or use a schema plugin. llms.txt is a static file at domain root.
What if our GEO Score is already 65+? Skip to week 4 monitoring and comparison content — you are executing, not diagnosing.
Can agencies run this for clients? Yes — use Agency workspaces for per-client scores and pooled citation keywords. See pricing.
When will we see pipeline impact? Median first citation ~38 days; meaningful GA4 AI traffic often 60–90 days. Citation monitoring shows progress before traffic does.