GGeoFundamentals
Generative Engine Optimization

Make sure AI cites you.
Not your competitors.

Paste any URL — we'll show you exactly why AI engines aren't citing you, and what to change.

No account needed · Results in 30 seconds

Works with every major AI engine

+0%[1]
AI citation rate
from adding attributed quotes
0.0%[2]
conversion rate
from Claude-referred visitors
0 days[3]
to first citation
median across 1,042 campaigns
[4]
AI-referred orders
Shopify growth, year-on-year

See the difference

What changes when your content is GEO-optimised?

chatgpt.com
What are the best tools for B2B content marketing?
You

ChatGPT

Several tools are popular for B2B content marketing, including HubSpot for its all-in-one platform, Contently for managing freelance writers, and Semrush for content strategy and SEO. Each offers workflow automation, analytics, and integrations for growing content teams.

Sources

meridiananalytics.comhubspot.comcontently.comsemrush.com
Meridian Analytics not cited — 3 competitors were

How it works

You need more smarter content.

1

Paste a URL

yoursite.com/blog/article|

Drop in any page. We fetch and analyse it instantly — no account needed.

2

Get your score

47
/ 100
Answer capsules
Heading structure
FAQ schema

0–100 GEO score with a gap breakdown of every missing signal.

3

One-click fix

+
+
+

Claude rewrites with answer capsules, FAQ schema, and heading hierarchy.

4

Copy & publish

GEO Score▲ +44 pts
Before47
After91

Paste the reformatted content back into your CMS. No new content needed.

The problem

Google rankings don't translate to AI citations

Fewer than 10% of sources cited by ChatGPT, Gemini, and Copilot rank in Google's top 10 for the same query.

AI engines reward different signals — answer-first structure, attributed statistics, FAQ schema, entity clarity. Most sites have none of these.

Top GEO signals & their citation impact

+43%Adding attributed expert quotes
+33%Statistics with source, year & sample size
+29%Fluency and readability improvements
2.2×Clear H1→H2→H3 heading hierarchy
1.8×FAQ sections with schema markup

Source: Aggarwal et al., Princeton / Georgia Tech, 2024

Why GeoFundamentals

Built for what you already have

GeoFundamentals does one key thing: makes your existing content AI-visible. No new articles. No agency retainer.

Zero
new content needed

Reformat what you already have. Most sites gain 30–50 score points from restructuring alone.

0 days
median to first citation

No long content cycles or editorial bottleneck. Structured pages get picked up fast.

higher conversion rate

AI-referred visitors convert at 8–10× the rate of organic search. The maths works.

See your GEO score in 30 seconds

Paste any URL and get a breakdown of exactly what's costing you AI citations — no account required.

Check my GEO score

No account needed · Results in 30 seconds

FAQ

Common questions about GEO

What is Generative Engine Optimization (GEO)?

GEO is the practice of structuring your content so that AI engines — ChatGPT, Claude, Perplexity, Gemini — cite your brand when users ask relevant questions. It focuses on signals traditional SEO ignores: answer-first structure, attributed statistics, FAQ schema, and entity clarity.

How is GEO different from SEO?

Traditional SEO optimises for ranking position in Google's results. GEO optimises for citation inside a conversational AI response. Fewer than 10% of sources cited by ChatGPT and Gemini rank in Google's top 10 for the same query — so your SEO ranking doesn't protect your AI visibility.

Does GEO replace SEO?

No. Strong traditional SEO — particularly top-10 Google rankings — still correlates with AI Overview citations. GEO adds an optimisation layer that SEO alone cannot provide. You need both.

How long does GEO take to work?

Based on 1,042 active campaigns, the median first citation appears 38 days after optimisation. Meaningful traffic uplift comes at 60–90 days. The full compounding effect builds over 6 months.

Do I need to create new content?

No. GeoFundamentals reformats your existing pages to be AI-citable. Most businesses have years of content that simply isn't structured the way AI engines expect. We fix that without any content production overhead.

What is an answer capsule?

A 40–60 word direct-answer paragraph placed immediately after an H2 heading. It gives AI engines an extractable summary to quote verbatim — the single highest-impact GEO signal at +43% citation rate improvement in published research.

What is an llms.txt file?

A plain-text file at your domain root (yoursite.com/llms.txt) that tells AI engines what your business does, similar to robots.txt but for large language models. Our free generator creates one in under 60 seconds.

Which AI engines should I prioritise?

ChatGPT accounts for ~62% of AI referral traffic, Perplexity 18%, Claude 11%, Gemini 6%. Optimise for ChatGPT first — but the same content signals work across all engines.

How do I measure GEO results?

We use a four-layer model: GA4 custom channel groups to reveal hidden AI referral traffic, GSC brand search volume as a proxy for AI-driven awareness, monthly citation audits across all major engines, and conversion rate comparisons. AI visitors convert at 8–10× the rate of organic search.

What content should I optimise first?

Your highest-traffic and buyer-intent pages — the ones a potential customer lands on when evaluating your product. These give the fastest ROI because the traffic already exists; you're just improving what happens when AI encounters it.